ILLUSTRATIVE ACADEMY SAMPLE

Make the customer
decision first.

Use these questions to focus a positioning discussion before choosing channels and tactics.

AN ILLUSTRATIVE FRAMEWORK

Start with the customer.
Not the channel.

Who is it for?

Be specific about the customer you are best placed to help.

What hurts?

Name the problem they already recognize and want to solve.

Why now?

Identify the moment that turns an interest into a priority.

Why you?

Make the benefit and the reason to believe unmistakable.

Illustrative framework. Academy is coming soon.

A demonstration of the approach, not a final member library or a substitute for company-specific advisory work.