GROWTH STARTS WITH THE RIGHT DECISIONS Build a marketingact on. Build a strategy with our team. Put a fractional CMO in charge. Or get ready for Mavka Academy, coming soon.
Academy is coming soon for earlier-stage and funded founders.
↗ Learn the framework. Make better decisions.↗ Build the strategy. Know what comes next.↗ Lead the work. Put it into practice.
THREE WAYS FORWARD
The right support. Different levels of involvement. One practical approach to marketing and growth.
Mavka Coming soon: practical frameworks, tactics and a community for founders at every stage.
Earlier-stage and funded founders
Self-service frameworks and tactics A community hosted on Circle Learn and apply at your own pace Explore the Academy ↗ 30-Day Work with the Mavka Growth team to turn scattered ideas into a focused marketing strategy.
For funded technology startups
Company-specific strategic decisions A collaborative 30-day process A prioritized implementation roadmap See the strategy sprint ↗ Fractional Put an experienced marketing leader in place to start building the systems and team your next stage needs.
For funded technology startups
Embedded marketing leadership Sales and marketing infrastructure Clear ownership of the next steps See fractional CMO support ↗ Start where it makes sense. Academy membership and the sprint are not prerequisites for the other offers.
THE MAVKA GROWTH SYSTEM Know what matters. More activity is not always the answer. Start with the choices that shape your strategy, then build the pipeline and team to support it.
Our approach and team ↗ 01 / WHAT Make the strategic choices. Who to target. What to promise. Where to show up. How to explain why you matter.
02 / HOW Build a practical pipeline. Choose tactics, connect the customer journey and put useful measurement in place.
03 / WHO Put ownership around the work. Define the roles, responsibilities and capabilities your next stage actually needs.
AN ILLUSTRATIVE FRAMEWORK
Start with the customer. Who is it for? Be specific about the customer you are best placed to help.
What hurts? Name the problem they already recognize and want to solve.
Why now? Identify the moment that turns an interest into a priority.
Why you? Make the benefit and the reason to believe unmistakable.
Illustrative framework. Academy is coming soon.
LESS THEORY. MORE TO WORK WITH. Make the next Use a framework in the Academy, build a company-specific plan in the sprint, or give a fractional CMO ownership of putting the plan into operation.
The output should help you decide what to do next, not just give you another presentation to file away.
Preview a framework ↗ EXPERIENCE ON BOTH SIDES OF THE TABLE People who understand Marketing decisions do not happen in isolation. They have to work with your product, your sales process, your team and the resources you have.
Get to know the Mavka Growth team and the experience behind our approach.
Meet the team ↗ Josephine Lanzarone Bob Pearson Donna Loughlin A FEW USEFUL ANSWERS
Find your Who is Academy for? + Academy is coming soon and will welcome earlier-stage founders, including those who have not raised funding. Funded founders can register interest too.
Who are the hands-on services for? + The 30-Day Strategy Sprint and fractional CMO services focus on funded technology startups that need company-specific strategy or leadership to begin building their sales and marketing infrastructure.
Do I have to start with Academy? + No. Choose the level of support that fits. Academy membership is not required for a sprint, and a sprint is not a mandatory step before a fractional CMO engagement.
What happens after the 30-day sprint? + You can execute the strategy with your own team, use Academy resources when available or discuss a separately scoped fractional CMO engagement. The sprint does not imply a mandatory ongoing retainer.
How do I get started? + For the sprint or fractional CMO service, send an inquiry and tell us about your company. Academy is coming soon; register your interest for launch updates.
YOUR NEXT MOVE Your next stage deserves Choose the support that fits today, with room to change as your company grows.
Compare the options ↗ Coming soon: Mavka Academy. Mavka Academy is coming soon: frameworks, tactics and community for earlier-stage and funded founders.
Explore the Academy ↗ Build the strategy together. For funded technology startups: work with our team over 30 days to make the choices and define the next steps.
See the 30-day sprint ↗ Put a leader in place. For funded technology startups: a fractional CMO to begin building your sales and marketing infrastructure.
See fractional CMO support ↗ × ILLUSTRATIVE ACADEMY SAMPLE Make the customer Use these questions to focus a positioning discussion before choosing channels and tactics.
AN ILLUSTRATIVE FRAMEWORK
Start with the customer. Who is it for? Be specific about the customer you are best placed to help.
What hurts? Name the problem they already recognize and want to solve.
Why now? Identify the moment that turns an interest into a priority.
Why you? Make the benefit and the reason to believe unmistakable.
Illustrative framework. Academy is coming soon.
A demonstration of the approach, not a final member library or a substitute for company-specific advisory work.
Josephine Lanzarone
Bob Pearson
Donna Loughlin
